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Nicole Straus specializes in collaborating with leaders in art, architecture, and culture to create high visibility in the media with support in strategy, marketing, special events, social media, branding and advertising. Before starting her company, she worked with prominent art and culture clients including the Guggenheim Museum Bilbao at Ruder Finn Arts & Communications Counselors (now Polskin Arts) in New York City. As a vice president at GCI Group, a division of Grey Advertising, she co-managed the award-winning Mexico, A Work of Art, and a major arts program with the government of Mexico in conjunction with The Metropolitan Museum of Art. She lectures frequently in New York City on public relations issues.